BRAND STUDY: FP MOVEMENT

Brand analysis and creative direction with a focus on research through sketching and process.

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Overview

This project provides a creative and analytical look at the FP Movement brand, focusing on its unique approach to activewear.

Process

Conducted research, sketching, and process documentation to understand and reinterpret the brand's identity.

Outcome

The project resulted in a comprehensive brand study and design proposal for FP Movement.